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Are we all digital slaves?
A Simple Thought.
Jul 16
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Ekam Sidana
1
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Are we all digital slaves?
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The Case of the Shrinking Gum
A Clear Eyed Guide to Shrinkflation
Jul 7
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Ekam Sidana
2
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The Case of the Shrinking Gum
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Personal Finance Is More Personal Than Finance
What I’ve Learned About Money (So Far)
Jul 1
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Ekam Sidana
2
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Personal Finance Is More Personal Than Finance
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2
June 2025
Swimming in Liminal Spaces
A guide to being in-between
Jun 23
•
Ekam Sidana
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Swimming in Liminal Spaces
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Pickleball: The Sport Everyone’s Playing.
The Business No One’s Cracked (Yet)
Jun 18
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Ekam Sidana
2
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Pickleball: The Sport Everyone’s Playing.
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Think you're ready to break into retail?
Think again...
Jun 10
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Ekam Sidana
3
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Think you're ready to break into retail?
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What two years at a consumer startup taught me
Here are the things nobody tells you enough
Jun 2
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Ekam Sidana
5
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What two years at a consumer startup taught me
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May 2025
Is it okay to not know what you want to do?
You owe it to yourself to live a life that's yours
May 26
•
Ekam Sidana
3
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Is it okay to not know what you want to do?
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A watched chart never compounds
That line hit me like a truck. It felt simple... and also like the deepest financial truth no one tells you.
May 20
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Ekam Sidana
3
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A watched chart never compounds
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Everyone Wants to Be DTC. Trader Joe’s Just Wants to Sell Out by 5.
Most brands chase DTC dreams — own the customer, track clicks, build loyalty through sleek branding. Trader Joe’s skips it all. No app, no data. Just…
May 15
•
Ekam Sidana
4
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Everyone Wants to Be DTC. Trader Joe’s Just Wants to Sell Out by 5.
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Coming soon
This is Ekam’s Substack.
May 13
•
Ekam Sidana
1
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Coming soon
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